Netflix Welcomes Peppa Pig to Its Gaming World and Expands Its Kids Content Strategy

Netflix is doubling down on its investment in kids entertainment with the U.S. release of new Peppa Pig episodes and the addition of the “World of Peppa Pig” game to its platform. This move represents a broader push by the streaming giant to connect its younger audience to content they already love, blending familiar characters with interactive gaming in a seamless ecosystem.

Lisa Burgess, who heads Netflix’s kids gaming division, highlighted that the strategy is rooted in familiarity. Children gravitate toward known characters, and by offering content like Peppa Pig, Netflix reinforces what’s already successful on its platform. Burgess emphasized that games tied to recognizable brands make it easier for parents and children to understand the value of Netflix’s offerings.

The “World of Peppa Pig” app brings young users into a colorful universe filled with mini-games, puzzles, coloring books, and dress-up fun. Designed for children as young as two, the app is built to be approachable for those with little to no prior gaming experience, yet engaging enough to hold the attention of older kids up to eight years old.

Netflix isn’t stopping there. Alongside its Peppa Pig rollout, it has also secured rights to stream Sesame Street and develop new games tied to that iconic brand. These initiatives reflect a larger vision: to guide viewers from toddlerhood through adulthood with content tailored to every stage of life.

The company aims to support this life-long engagement by designing gaming experiences that grow with users, subtly transitioning them from child-centric interfaces to more generalized, all-ages environments. Drawing from years of data on how children watch and interact with shows, Netflix plans to apply similar learning to how they play.

As the streamer expands its gaming catalog, especially in the children’s space, it’s also working behind the scenes to improve how users discover and transition between games. This evolving library is Netflix’s bet on building a platform that offers more than just shows—it’s creating an interactive journey that starts with favorite characters like Peppa and continues for years to come.