Nike Jordan’s GORE-TEX Collection Pays Tribute to an Iconic Moment
The word "iconic" is thrown around often, but Nike Jordan's latest GORE-TEX clothing release truly earns the title. At the heart of this collection is an unforgettable image of Michael Jordan soaring through the air, mid-dunk, framed by the stunning Chicago skyline at sunset. This is not just any photo—it’s the very inspiration behind the legendary Jumpman logo.
This historic image is now emblazoned across a waterproof GORE-TEX jacket, with the back showcasing Jordan’s gravity-defying leap while the front features the vibrant hues of a Chicago sunset. It’s a nostalgic yet modern design that captures a pivotal moment in sports and fashion history. Interestingly, the Jumpman logo was inspired by a 1984 Lifemagazine photo of Jordan—back when he was wearing New Balance sneakers, an association that feels impossible today given his legacy with Nike.
The collection also includes GORE-TEX pants in a sleek all-black design, concealing a bold sunset print under a zip that runs along the leg. This coordinated set is set to hit shelves in Spring 2025, just in time for a milestone celebration—40 years of the Air Jordan 1, the sneakers Jordan was wearing in that iconic dunk.
Nike is going all out to commemorate this anniversary. From re-releasing classic sneakers to high-profile collaborations and celebrity campaigns, the brand is pulling every trick in the book. They’ve even “banned” the shoes online to fuel the hype, a playful nod to the original controversy surrounding the Air Jordan 1s.
This GORE-TEX collection not only celebrates an unforgettable image but also reinforces Nike Jordan's enduring cultural impact. With these pieces, the brand continues to honor its legacy while pushing the boundaries of style and performance.