A$AP Rocky and AWGE Make Paris Fashion Week Debut with Revolutionary "American Sabotage" Collection

A$AP Rocky and his creative collective AWGE made a powerful entry into Paris Fashion Week with their debut fashion show titled "American Sabotage," showcasing a collection of 30 tailored looks. Rocky, a native New Yorker with an Uptown flair, dubbed the collection "ghetto expressionism," reflecting his unique cultural and stylistic influences.

The show, held on July 21 at The Hôtel de Maisons during Men’s Fashion Week, was a bold blend of art and activism. The creative team, including Joshua Jamal, Bede Marchand, and Coucou Bebe, collaborated with Rocky to present a collection that challenges conventional fashion norms while bridging communities through culture. The collection, characterized by its daring designs and social commentary, features pieces like the “Don’t Be Dumb” oversized top, aimed at resonating with the TikTok generation's social consciousness.

"American Sabotage" is more than just a fashion line; it’s a movement. Rocky describes it as an endeavor to break boundaries and make statements through every piece, reflecting the spirit and resilience of diverse communities. The collection's looks range from grunge to cholo style to preppy, highlighting the melting pot of influences that define New York City fashion.

Footwear for the show was provided by PUMA, while eyewear came from Ray-Ban. Shopify played a significant role as an official sponsor, supporting Rocky and countless others in their entrepreneurial pursuits. Additional sponsors included Alpine Cars, Roc Nation, Hennessy, and Armand de Brignac. The show's set featured innovative elements like clear garbage bags turned into beanbag chairs from Rocky’s home furnishings brand, Homemade, in collaboration with Crosby Studios. The runway soundtrack featured tracks from Rocky's forthcoming album.

Despite technical difficulties with the livestream on YouTube, Twitter/X, and AWGE's website, the debut of "American Sabotage" marked a significant milestone in A$AP Rocky's career and the fashion world. The collection's powerful message and unique aesthetic promise to leave a lasting impact, establishing Rocky as a formidable force in fashion.